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Privacy Policy

Effective October 21, 2026 · Updated October 25, 2026

Who we are

UrFleet Canada (UrFleet) is a business name of 2668981 Alberta Incorporated, an Alberta corporation located at Suite 102, 21003 100 Avenue NW, Edmonton, Alberta T5T 5X8 ("we", "us", "our"). We provide managed print, managed IT, hardware, leasing, repair and related technology services to businesses.

This policy explains how we collect, use, disclose and protect personal information in line with Alberta's Personal Information Protection Act (PIPA) and, where it applies, the federal Personal Information Protection and Electronic Documents Act (PIPEDA). It applies to urfleet.ca and inksnstuffit.ca, our phone and chat assistants, and our dealings with customers and prospects.

What we collect

  • Contact details you give us: name, business email, phone number, company name, and the details of your request, through our website forms, web chat, phone calls, email or in person.
  • Service and account information: equipment, service history, supply orders, billing contacts and invoices for business customers.
  • Phone and chat records: our AI receptionist and web chat assistant (Aria) keep call and chat transcripts and, for phone calls, may keep recordings, so we can follow up on your request.
  • Website usage information: pages visited, referring site, device and browser type, and similar data collected through cookies and analytics tools (see "Cookies and analytics" below).

We do not ask for, and you should not send, payment card numbers, banking details or passwords through our website forms or chat.

Why we collect it

  • To respond to your inquiry, quote, service request or callback request.
  • To provide, schedule, support and bill the services you buy from us.
  • To keep business records and meet our legal, tax and accounting obligations.
  • To understand how our website is used and improve it.
  • To send you marketing emails, but only where you have given consent or where Canada's Anti-Spam Legislation (CASL) otherwise permits. Every marketing email includes a way to unsubscribe.

We collect only what we reasonably need for these purposes, and we will ask for your consent before using your information for a new purpose.

Consent

When you submit a form, start a chat, or call us, you consent to us using your information to respond to you. You may withdraw consent at any time, subject to legal or contractual limits, by contacting us using the details below. If you withdraw consent, we may be unable to provide some services.

AI assistants on our phone line and website

Our phone receptionist and website chat (Aria) are automated AI assistants, not people. They answer common questions and take your details so a member of our team can follow up.

Information you share with Aria is processed by our AI receptionist provider (Ulio) and its technology providers to generate responses, and is recorded so our team can review it and follow up. Please do not share sensitive personal information with the assistant. You can always ask to speak with or leave a message for a person.

Who we share it with

We do not sell personal information. We share it only with service providers who help us run our business, under agreements that require them to protect it and use it only for the services they provide to us, including:

  • HubSpot (customer relationship management and website forms)
  • Ulio (AI phone receptionist and web chat)
  • Microsoft 365 (email, calendar and Teams phone)
  • Cloudflare (website hosting and security)
  • Google (Google Analytics website measurement, only with your consent)
  • Supabase (secure data processing that connects our tools)
  • Our accounting software, equipment manufacturers and distributors, and leasing partners, where needed to deliver the service or financing you request

We may also disclose information where required or permitted by law, or as part of a sale or reorganization of our business, subject to equivalent protection.

Storage outside Canada

Some of our service providers, including HubSpot, Ulio, Microsoft, Google and Cloudflare, may store or process personal information in the United States or other countries. While outside Canada, that information is subject to the laws of those countries and may be accessed by their courts, law enforcement or national security authorities. You can ask our Privacy Officer questions about how our service providers outside Canada collect, use, disclose or store personal information for us.

Cookies and analytics

We use a small number of cookies and similar tools on urfleet.ca:

  • Essential: a setting stored in your browser that remembers your cookie choice, and security features from Cloudflare that keep the site working and safe.
  • Google Analytics, only if you choose "Accept analytics": helps us understand which pages people visit, how they found us and how the site performs. Google's advertising and data-sharing features are turned off for our account. If you choose "Essential only", Google Analytics does not set cookies.
  • HubSpot: powers our forms and chat and helps us connect a form submission to earlier visits. If you choose "Essential only", we tell HubSpot not to track your visits.
  • Cloudflare Web Analytics: counts visits without using cookies and without tracking you across other websites.

The first time you visit, a banner lets you accept analytics cookies or keep only the essentials. To change your choice later, clear this site's cookies and stored data in your browser and the banner will appear again. You can also block or delete cookies in your browser settings; some features may not work as well if you do.

How we protect it

We use reasonable administrative, technical and physical safeguards, including access limited to staff who need it, multi-factor sign-in on our business systems, and encrypted connections. No method of transmission or storage is completely secure, but we work to protect your information and will notify you and the Office of the Information and Privacy Commissioner of Alberta where required if a breach creates a real risk of significant harm.

How long we keep it

We keep personal information only as long as needed for the purposes above or as required by law. Inquiry and lead records that do not become customers are generally reviewed and removed after 24 months of inactivity. Customer and billing records are kept for at least the period required by tax and accounting rules.

Your rights

You may ask to see the personal information we hold about you, ask how it has been used and disclosed, and ask us to correct it. We will respond within the time required by law (generally 45 days in Alberta) and may need to verify your identity first. To make a request, contact our Privacy Officer.

Contact our Privacy Officer

Privacy Officer: Scott Townsend

2668981 Alberta Incorporated (UrFleet Canada)

Suite 102, 21003 100 Avenue NW, Edmonton, Alberta T5T 5X8

Email: mps@inksnstuffit.ca

Phone: 587.200.4953

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

Changes to this policy

We may update this policy from time to time. The effective date at the top shows when it last changed. Significant changes will be posted on this page.

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